About Traffic Exchanges

Jun 11th, 2007 by admin

What are Traffic Exchanges and why should we use them? Can a Traffic Exchange really be a viable source of advertising?

Obviously my answer is going to be a emphatic YES but I want to share with you why I say yes and why you should be as excited about Traffic Exchange advertising as I am.

Reason Number One: The Cost

Advertising on a Traffic Exchange is probably the lowest priced advertising that you're going to find anywhere, besides tacking your flyer to a telephone pole. The majority of Traffic Exchanges are free to join and the monthly upgrade fees are minimal.

You can produce literally thousands of views to the website of your choice for pennies.

But does low cost equal low value? NO! Unlike the flyer on the telephone pole, Traffic Exchanges have one very important and unique advantage. This leads me to…

Reason Number Two: A Captive Audience

When you advertise in Traffic Exchanges you are making use of some of the the most valuable advertising there is. There are a couple of different characteristics that make this true.

First, your audience is captive. A manual exchange requires the surfing member to physically click on a link to advance to the next website. The member must be looking at the surf bar to do that.. the same surf bar that surrounds your website. In other words, in order for a member to surf and accumulate credits, he MUST see your site.

Secondly, Traffic Exchanges are increasingly using categories. When you submit your website you are asked into which category it fits best. Doing this assures that if another member selects the catagory of Autoresponders, and yours is listed there, that member is going to see it. That's as targeted as you're ever gonna get.

It's true, that all don't use the catagory feature yet, and it's also true that at this point many catagories aren't needed. Honestly traffic exchanges cater mostly to Internet Marketers at this point.

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Don't confuse being Internet Marketers with members who are only looking for the next get rich quick scheme or even a legitimate opportunity.

While that covers a portian of an exchanges membership.. it certainly isn't exclusive to that.

A large group of Internet Marketers are serious minded business people that have already found a legitimate business and don't want another one! What they do need are the tools and resources to run, market, organize, maintain and promote the business they have.

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The fact that so many users are Internet Marketers makes Traffic Exchanges the ultimate targeted audience for many of us righ now.

But that fact also leads us right into the best part.. the most exciting, I can't contain myself any longer, reason!

Reason Number Three: Traffic Exchanges are in their infancy.

The first Traffic Exchange began just 8 short years ago! Each of you as members of a Traffic Exchange are truly in at the beginning of a new era of advertising.

We are just beginning to see the big picture. We are just beginning to experience the immense power of this new advertising arena. You can believe it when I say that you haven't seen nothin' yet!

Have you noticed while surfing that you come across more and more sites that are NOT related to Internet Marketing. While still the minority, there are many sites targeting gifts, pets, music, sportswear, apparel and more. This is the future of TrafficExchanges! This is what should make you 'jumpin' outta your chair' excited!!

If you are an Internet Marketer.. Traffic Exchanges are just going to continue to grow and be a huge target audience for you. If, however, your passion lies in another area, making jewelry perhaps or having an online antique book store, Traffic Exchanges are on the verge of exploding your advertising horizons.

As all of us involved with Traffic Exchanges work together and begin stretching and growing out of our comfort zones, our presence WILL become known. We WILL impact the advertising world in a HUGE way.

No matter what it is that you want to advertise, you will have a world wide market! Hundreds of thousands, if not millions, of people will be drawn to and begin using Traffic Exchanges.. and for 2 very simple reasons.

Reason Number 1: The Cost

Reason Number 2: A Captive Audience

"The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself."
- Mark Caine