eBay Pulls US Ads from Google Pages
By Ed Oswald, BetaNews
June 13, 2007, 3:34 PM
Tensions between eBay and Google rose on Wednesday after the auction site decided to pull some of its ads from the search engine's AdWords program.
The move only affects ads within the United States. eBay will continue to run ads through the program outside of the country. While the company is saying the move is part of a regular switch in strategies to determine the best use of advertising dollars, some are saying differently.
An unnamed source told IDG that the move was payback for Google's decision to hold a protest outside of its eBay Live conference. The search giant is protesting the ban on Google Checkout in its online auctions.
Making matters worse, the Mountain View, Calif. company has decided to market the party to the media, which is apparently making eBay upset. Meetings have been taking place at eBay to decide whether the sanctions should go further, the source claims.
The move is somewhat curious: not too long ago, Google was claiming its service was not intended to compete with PayPal directly. However, with adoption of its service increasing, the opposite now appears to be the case.
EBay Vs. Google In Battle For Radio Ads
By Adario Strange
Mgwhtm EBay is teaming up with Bid4Spots to sell offline radio ads on the Internet, according to a report in The Wall Street Journal. The new initiative is said to include 2,300 radio stations nationwide in a move seen as a direct challenge to Google’s dMarc-powered radio ads sales efforts. What’s interesting about all this radio ad activity is that it flies in the face of the widely held belief that traditional broadcast radio is dying. But based on these recent moves by the leaders in digital commerce, radio is still a very good business to be in.
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